At Moxy, our focus has been to establish the brand as the top-selling deadlift sock. To achieve this goal, we differentiated ourselves from competitors by targeting powerlifters, specifically those interested in deadlifting. Our success can be attributed to the implementation of robust Google AdWords and Facebook Ad campaigns, which contributed significantly to the brand’s growth
At Moxy, our goal was to position ourselves as the leading brand in the deadlift sock category on Amazon, a feat we achieved through a combination of innovative marketing strategies and a relentless focus on customer satisfaction
Scope
- Product Design
- Product Development
- Stationary
- Web Design
- Influencer Management
- Tradeshow Design/ Management
Amazon Market Place
At Moxy, our focus has been to establish the brand as the top-selling deadlift sock. To achieve this goal, we differentiated ourselves from competitors by targeting powerlifters, specifically those interested in deadlifting. Our success can be attributed to the implementation of robust Google AdWords and Facebook Ad campaigns, which contributed significantly to the brand’s growth.
Influencer Management
Moxy owes its position as the top-selling brand in the deadlift sock category to its strategic partnerships with powerlifters as influencers, along with its collaborations with affiliates. Looking ahead to 2023, the brand is set to participate in several trade shows to expand its distribution network and continue to grow its loyal customer base.
Product Design
Deadlift socks should be designed with the needs of powerlifters in mind. This means that they should be specifically engineered to enhance deadlift performance, providing features like reinforced padding in key areas, improved grip, and moisture-wicking technology to keep feet dry and comfortable.
