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If implemented, Trump’s tariff plan would likely make many goods more expensive while reducing disposable income for most families. Everyday consumers may need to adjust…

In today’s competitive marketplace, creating memorable brand experiences is crucial for capturing consumer attention and building lasting relationships. Experiential marketing at large-scale events like Coachella,…

The 2018 Farm Bill marked a significant milestone in the evolution of the hemp industry in the United States. Among its many provisions, perhaps one…

In today's competitive market, businesses are continually searching for innovative ways to engage customers, foster loyalty, and drive sales. One strategy that has gained significant…